Are
you having trouble capturing the essence of your unique business vision?
Are
you bewildered trying to develop a personalized marketing message, or not sure
how to match that message to the best possible presentation format?
Potomac Writing Service takes great pride in being able to serve as your
confidential advisors and mentors, working closely with you to help catapult your
business to new levels of success. We will gladly provide consultation and development
of personalized sales and marketing materials on a confidential basis, and will
sign any non-disclosure agreements that you may require.
Marketing
Materials Development: An Overview of the Process
Phase
1: What is Your Unique Business Vision?
At the beginning, we primarily
listen - listen to you as you tell us about the history of your business; listen
as you tell us about your plans for the future; listen as you tell us about the
markets you want to reach and why you believe that your business will best serve
them.
Out of this process we will capture - in words - what we like to
call your unique business vision: what it is that makes you and your business
special - different from everyone else. This unique business vision is so critical
to your business success that we will use it as the foundation for everything
else we develop for you.
Phase 2: What is Your Unique Marketing Message?
Once we have identified and captured the essence of your unique business vision
the next step is to make that more concrete by developing a unique marketing message
- a personalized marketing message that presents the strengths of your business
in terms of your customer's needs and wants.
In essence, your unique marketing
message says to your target customers: "This is what you want. This is what
you need - what you have been looking for. And here's how I can give you that."
Phase 3: What is Your Unique Presentation Format?
The best
marketing message in the world will be ineffective - in fact, it may fail completely
- in securing the sale if it is not presented properly. Once we have developed
your unique marketing message, we will work closely to identify and develop the
best possible presentation formats for your message.
We will gladly prepare
sales letters, postcards, flyers, brochures, general ad copy, press releases,
articles, training courses, e-books and materials in other formats - any or all
as you may need, to best communicate your message to your customers.
IF YOU ARE INTERESTED IN USING OUR SERVICE - HERE IS WHAT WE
NEED TO KNOW
SALES AND MARKETING MATERIALS DEVELOPMENT:
Could
you tell us about your business? How long have you been in business? Who would
you say your customers are?
What kinds of marketing have you done in the
past? How successful was it?
If you have done marketing in the past, what
would you like to do differently this time?
Do you have any samples of
marketing /sales materials that have been done in the past that we could see?
What
are your project deadlines?
What is your approximate project budget?
Upon receipt of the above information, we will be we will be in-touch to set-up
an initial consultation, after which we will be pleased to provide you with a
project-specific quote, and can discuss a specific start date once you have given
us the go-ahead to begin work.
WE APPRECIATE YOUR INTEREST IN US --
AND LOOK FORWARD TO WORKING WITH YOU!